Released on: September 20, 2007, 6:00 pm

Press Release Author: Lion Brand Yarn

Industry: Apparel & Fashion

Press Release Summary: Vanna White, the popular game show hostess and crochet
enthusiast will introduce her new yarn \"Vanna\'s Choice\" to the millions of U.S.
households that watch \"Wheel of Fortune\".

Press Release Body: Manhattan, New York - September 20, 2007 - Vanna White is known
to just about everyone as the hostess of the popular game show \"Wheel of Fortune.\"
Comparatively few of her 47 million viewers a week know that she is also afervent
crocheter, author of several books on the topic, as well as being a spokesperson for
the Lion Brand Yarn company for over 13 years. Her celebrity with \"the Wheel\" and
her love of crochet will come together when Vanna introduces \"Vanna\'s Choice,\" her
new line of designer yarn, during an upcoming episode of \"Wheel of Fortune,\" due to
air September 25, 2007. In addition to her new yarn, Vanna discusses her ongoing
support of St. Jude Children\'s Research Hospital, which will receive a portion of
the proceeds from the sales of \"Vanna\'s Choice\" yarn.

The new \"Vanna\'s Choice\" yarn comes in 23 colors and 5 prints. All of the colors are
designed to work with each other so there is no need to worry about how they will
mix and match. The premium basic yarn has a soft, supple texture and is machine
washable. Along with her new line of yarn, Vanna and Lion Brand have also recently
introduced two new books. \"Heartfelt Gifts to Knit and Crochet\" features 25 projects
that are perfect for donating to charities and \"Color It Beautiful Afghans\" is
beautifully illustrated with color photographs from Vanna\'s home, where she shares
15 beautiful throw patterns. All of the patterns in these two new titles are
designed with the new \"Vanna\'s Choice\" yarn.

\"Vanna has been much more than a company spokesperson for Lion Brand Yarn.\" said
David Blumenthal, President of Lion Brand Yarn. \"Her advocacy of crochet and the
philanthropic activities she has built up around crochet and yarn crafts have made
her a spokesperson for everyone who picks up a ball of yarn. It\'s really been an
honor for us to work with her on the development of the new \'Vanna\'s Choice\' line of
yarn. Her \'Wheels of Fortune\' fans will no doubt become as inspired as we are with
Vanna\'s enthusiasm for crochet.\"

For more information on \"Vanna\'s Choice\" and her two new books, please visit the
Lion Brand Yarn Web site at: LionBrand.com

About Lion Brand Yarn Company
Lion Brand Yarn Company is a 129-year-old entity and is America\'s oldest hand
knitting yarn brand. Founded in 1878, the company began operation in New York and
has been a leading supplier of quality hand knitting and crochet yarns ever since.
Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends
while consistently providing its customers with the highest quality product, service
and inspiration.

Media contact:
Ilana Rabinowitz
(201) 804-3999
Ilana@lionbrand.com

Web Site: http://www.lionbrand.com

Contact Details: Media contact:
Ilana Rabinowitz
(201) 804-3999
Ilana@lionbrand.com